Beauty in your own way.
We develop and distribute international-standard beauty & wellness brands.
We build the brands that shape modern self-care.
Nonelab Group develops owned brands and distributes selective international labels.
“Beauty in your own way.”
One group, four engines of growth.
Nerman · Mistory · Lion Bartender
Menow · Spenny
E-commerce platforms
General & Modern Trade
Built to move fast, nationwide.
Nationwide delivery within 24 hours.
Two central warehouses in Hanoi and Ho Chi Minh City power rapid delivery across the country.
A KOC & KOL network at national scale.
Pioneering KOL engagement on TikTok in Vietnam since 2018.
Names people love.
Top brands and a powerful online engine.
China's most-loved makeup brand, distributed exclusively by Nonelab in Vietnam.
An exclusive partner brand distributed by Nonelab in Vietnam.
Selling everywhere customers shop.
A dedicated online distribution engine across Vietnam's biggest e-commerce platforms.
Award-winning brands.
Our work is recognised by the platforms and the industry that shape beauty retail in Vietnam.
Brand of the Year
TikTok Shop — Health & Beauty
Best Local Hero Brand
Recognised for category leadership in Vietnam
Top 1 Men's Care
Nerman — e-commerce, Vietnam
Our brands top the charts.
Across Vietnam's biggest e-commerce platforms, Nonelab brands rank #1 in their categories — month after month.
Trusted across Vietnam's biggest retail networks.
Let's build the next brand people love.
Bring your brand to Vietnam and Southeast Asia.
Partner with us→