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Our brands

The brands people love.

From owned brands built in-house to top Asian labels we distribute exclusively.

Owned brands
Owned · Men's care

Nerman

Nerman is the #1 men's beauty and grooming brand in Vietnam.

Top 1 men's care on e-commerce in Vietnam, 2024
#1
Men's care on e-commerce
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Nerman
Owned · Make-up

Mistory

A Vietnamese beauty brand celebrating the timeless essence of Vietnamese women.

The timeless beauty of Vietnam
Mistory
Owned · Grooming

Lion Bartender

A bold men's grooming line developed in-house by Nonelab.

Developed in-house
Lion Bartender
Exclusive distribution

Top Asian brands, exclusively in Vietnam.

We are the sole distributor of leading Chinese beauty brands in Vietnam.

Menow

Menow

Exclusive · Make-up

China's most-loved makeup brand.

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500,000
products sold
Top 1 best-seller, H1 2025
Spenny

Spenny

Exclusive distribution

An exclusive partner brand distributed by Nonelab in Vietnam.

Exclusive in Vietnam
Online

Online distribution

E-commerce

A dedicated online distribution engine across Vietnam's biggest e-commerce platforms, led by our pioneering presence on TikTok Shop.

3M+
reach every month
TikTok Shop · Shopee · Lazada
Regional expansion

Beyond Vietnam — across Southeast Asia.

We are expanding our brands to other Southeast Asian markets.

Vietnam Indonesia Philippines
Nerman × Indonesia

Now available in Indonesia.

Nerman is now on shelves across Indonesian retail — bringing its Hair & Body 4-in-1 Wash and the signature cool sensation to a new generation of gentlemen.

Nerman retail display, Indonesia
Nerman booth, Indonesia
Hair & Body 4-in-1 Wash Experience the cool sensation

Want your brand on our shelves?

Bring your brand to Vietnam and Southeast Asia.

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