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About Nonelab

A group building the future of beauty & wellness in Vietnam.

Nonelab Group develops and distributes beauty & wellness products in Vietnam.

Who we are

Owned brands and exclusive distribution, under one roof.

Our portfolio includes both owned brands and distributed brands.

We have become the exclusive distributor in Vietnam of top Chinese beauty brands.

Mission & Vision

Our mission

Bring a different experience in self-care and make people feel more confident.

Our vision

To become the leading group for exclusive distribution of beauty in Vietnam and Southeast Asia.

“Beauty in your own way.”

Group structure

One group, four engines of growth.

Owned Brands

Nerman · Mistory · Lion Bartender

Built, owned and grown in-house.
Exclusive Distribution

Menow · Spenny

Sole distributor in the Vietnam market.
Online Distribution

E-commerce platforms

Shopee · TikTok Shop · Lazada.
Offline Channels

General & Modern Trade

Nationwide retail coverage, GT & MT.
Our capabilities

Built to move fast, nationwide.

Logistics

Nationwide delivery within 24 hours.

Two central warehouses power rapid delivery across the country.

2
Central warehouses
2,000m²+
HCMC warehouse
24h
Influence

A KOC & KOL network at national scale.

Collaborating with over 70,000 KOCs and KOLs in Vietnam.

1,000+
videos / reviews
20M+
reach every month
70,000+

Let's build the next brand people love.

Bring your brand to Vietnam and Southeast Asia.

Partner with us